HS Enterprise (HSE) established in 1981, is a pioneer in the automotive, motorcycle and power products sector founded by our visionary leader and freedom fighter Lt. Col. A.S. Helal Uddin, psc (retd). Our journey started in the 1980s with the introduction of quality Chinese motorcycles in the Bangladesh market with Xingfu and Jialing brands. Our operations then expanded into commercial and passenger vehicles with branded vehicle ranges including Changan, Emma-Changan, and Chery. Our founder’s vision and foresight propelled HSE to establish the first motorcycle and commercial vehicles assembly lines in Bangladesh.

HSE has also been the sole country distributor of Honda Power Products in Bangladesh for over 40 years, authorized exclusively by Honda Motor Co., Ltd. Japan. Honda Power Products lineof machines include portable generators, water pumps, mini-power tillers, brush cutters, backpack and stationary sprayers, general purpose Honda engines, outboard motor/marine engines.

Honda generators have been the market leader in Bangladesh for branded, high-end, portable, petrol generators for decades. HSE has taken the initiative to launch Honda’s agricultural machinery line recently and we envision the agricultural machinery market dominated by genuine Honda machines empowering our individual farmers in Bangladesh in the not too distant future.

Driven to the core by Honda’s global philosophy of "The Power of Dreams", HS Enterprise has been continuously bringing joy and satisfaction to a variety of commercial and agricultural customers through its range of Honda power products. With an excellent network of trained manpower and after sales care, we strive to exceed our clients’ expectations all over the country.

A vision that started over four decades ago as a dream to serve Bangladesh with genuine, quality products that truly help our customers solve their problems and achieve their work more efficiently, has unfolded into a remarkable journey of achieving many milestones. What started as an impossible dream has blossomed into a reality, touching thousands of people's lives in various ways. That's the power of dreams and that dream lives on.